What is Sharing Personal Information?

Sharing involves providing information to a third party for the specific purpose of cross-context behavioral advertising (sometimes referred to as targeted advertising). 



For example, you share personal information if you allow an ad network to track your web visitors via a cookie, pixel or similar tracking device for purposes of advertising to them after they leave your website. 



You also share personal information if you directly provide information to an ad network, like providing identifiers such as name and email address to Facebook to create a custom audience for their Lookalike Audience ad feature.