Vendor Details: Google Ads
Google provides a Data Processing Addendum available here, which addresses how it treats personal information under the CCPA. The DPA states that Google is a "service provider" to a business when "Restricted Data Processing" is turned on. Google provides additional information about RDP at the link below:
For businesses that use the following services, Google will be considered a "third party" unless RDP is turned on:
- Ad Manager & Ad Manager 360
- AdMob
- AdSense
- Google Ads (if not listed below)
Google's documentation states that the following services already operate in RDP and no action is required for Google to be a "service provider" to a business using these services:
- Google Analytics, Analytics 360, Analytics for Firebase (*if data sharing with Google products and services is disabled*)
- Search Ads 360 (f/k/a DoubleClick Search)
- Display & Video 360 (f/k/a DoubleClick Bid Manager)
- Authorized Buyers
- Ads Data Hub
- Audience Partner API (f/k/a DoubleClick Data Platform)
- Campaign Manager (f/k/a DoubleClick Campaign Manager)
- Funding Choices
- Google Ads Customer Match (f/k/a AdWords Customer Match)
- Google Ads Store sales (direct upload) (f/k/a AdWords Store sales)
- Google Customer Reviews
- Google Data Studio
- Google Opinion Rewards for Publishers
- Google Optimize, Google Optimize 360
- Google Tag Manager, Google Tag Manager 360
- Open Bidding Buyers (including products f/k/a as Exchange Bidding and Network Bidding)
- Waze Ads
Note that classifying a vendor as a "third party" will generally trigger opt-out rights unless an exception to selling applies. That is because "third parties" under the CCPA are not limited in how they use your business's customers' data. You can read more about classifying vendors as a "service provider" and why sharing information with "third parties" may trigger a "sale" of information here.
This content is provided for general informational purposes only and does not constitute legal advice. This content is not a substitute for obtaining legal advice from a licensed attorney. The information on this page may be changed without notice and is not guaranteed to be complete, correct or up-to-date, and may not reflect the most current legal developments.