How to Update Your CCPA Opt-Out Link (with Icon)

In June 2023 we will release an update to our developer instructions for adding the alternative Your Privacy Choices opt-out link and icon to your website in accordance with current regulations.

The instructions below are for implementing the alternative opt-out link text "Your Privacy Choices"  with a new icon in lieu of "Do Not Sell or Share My Personal Information." The alternative link text and icon are optional.

Previous Developer Instructions (prior to June 2023)

  • The link text had a few variations depending on your data selling and sharing settings
<a class="truevault-polaris-optout" 
   href="https://privacy.<yourdomain>.com/opt-out" noreferrer noopener hidden>
  Do Not Sell or Share My Personal Information
</a>

Updated Developer Instructions (after June 2023)

  • The link text can now always say "Your Privacy Choices"
  • The link should include the CCPA Opt-Out Icon
    • We have made 3 color options available: blue, black, transparent

Update your current HTML with your preferred HTML option below.

Blue/White Icon

<a class="truevault-polaris-optout" 
   href="https://privacy.<yourdomain>.com/opt-out" noreferrer noopener hidden>
  <img src="https://polaris.truevaultcdn.com/static/assets/icons/optout-icon-blue.svg"
       alt="California Consumer Privacy Act (CCPA) Opt-Out Icon" 
       height="14px"
       style="vertical-align:middle"
  />
  Your Privacy Choices
</a>

Black/White Icon

<a class="truevault-polaris-optout" 
   href="https://privacy.<yourdomain>.com/opt-out" noreferrer noopener hidden>
  <img src="https://polaris.truevaultcdn.com/static/assets/icons/optout-icon-black.svg"
       alt="California Consumer Privacy Act (CCPA) Opt-Out Icon" 
       height="14px"
       style="vertical-align:middle"
  />
  Your Privacy Choices
</a>

White/Transparent Icon

<a class="truevault-polaris-optout" 
   href="https://privacy.<yourdomain>.com/opt-out" noreferrer noopener hidden>
  <img src="https://polaris.truevaultcdn.com/static/assets/icons/optout-icon-transparent.svg"
       alt="California Consumer Privacy Act (CCPA) Opt-Out Icon" 
       height="14px"
       style="vertical-align:middle"
  />
  Your Privacy Choices
</a>

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